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With Jawaher, the family transformed their heritage into a creative powerhouse, offering exceptional designs and innovative collections that have set new standards in the jewelry industry.
A Message from Our Founder
Mr. Ahmad Hassan Al Salem
Welcome to Jawaher Jewellery! Since our founding, we have been dedicated to creating unique jewelry pieces that carry forward a legacy that began with our forefather, Salem. Each piece we craft blends our rich heritage with contemporary elegance, capturing the essence of tradition and luxury.
Our jewelry is handcrafted with the finest craftsmanship, using 18k and 21k gold to reflect a cultural identity steeped in history. We invite you to explore our distinctive collections and experience the artistry behind each piece at our stores in Tawar Mall, Ground Floor, Gate 2, and Vendome Mall, First Floor, Gate 1.
Thank you for joining us on this journey as we celebrate beauty inspired by tradition.
Warm regards,
Ahmad Hassan Al Salem
Founder


Head Office
Al Salem Group is a symbol of excellence in Qatar, renowned for its diverse ventures and unwavering commitment to quality. Established in 1974 by the visionary Mr. Hassan Al Salem, the group began its journey by opening the first jewelry store in Doha, laying the foundation for a legacy of trust and craftsmanship in the gold market across Qatar and the GCC region.
Today, Al Salem Group serves as the parent company to several prestigious jewelry brands, including Zari, Jawaher, Al Basri, and Lenore Jewellery, reflecting its expertise and leadership in the luxury sector. Beyond jewelry, the group has expanded its operations to include engineering works, real estate development, and a nurturing nursery for children, showcasing its versatility and dedication to community development.
Al Salem Group takes pride in its contribution to Qatar’s economic and cultural growth and strives to build a brighter future while staying true to its heritage of excellence.
Mission
Jawaher continues to challenge the regions it operates in; with its high level of expertise. Jawaher strives to partner with tomorrow’s innovator, assisting brands & businesses that aim to establish a presence in the region.
Provide an exhilarating experience and style to all the hearts of Qatar, with the blend of fine-grained designs and emblematic jewels created by the talismanic hands of Jawaher.
To mark life’s key moments for our Customers by offering magnificent jewels, to build lifelong relationship with our customers.
Vesion
Our vision is to continuously improve the production processes, cultivate multiple specializations to assure highest quality standards in order to demonstrate the mesmerizing talents of our workshop defining a trendsetter to this millennium.
To add the timeless value of the most precious yet desired stone in the universe, each dazzling diamond is selected by our highly experienced specialist.Features luxury Freshwater Pearls and Diamonds in Gold, in a lariat style. Designed to be adored. Features fine pearls combined with precious gemstones in a prominent star design. Influenced by the heavenly stars and their breath-taking radiance married with the lustre and of the sea
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